1. Who is your target market?
If I had a bussines it would be a hair care line of shampoos, conditioners and treatments for all kinds of hair made out of natural ingredients.
2. How does your product or service satisfy the needs of your potential customers?
Offering a natural alternative to commercial hair care products that are often harmful and generic.
3. Which company has the biggest market share in your industry?
In the hair care industry brands like L'Oreal Paris and Garnier dominate the market.
4. How long do you usually run an advertising campaing for?
I would run it for approximately 1 month before the line's release on social media with a lot of adverts and infographics with information about my products and after that a sale so people buy more and after that email and viral marketing and also the recommendations from potential customers.
5. Is there tough competitionin your industry? How do you stand out?
Yes, there's a lot of commercial brands selling these type of products. I would differentiate my company because my products would be handmade and "holistic" with no damaging chemical formulations.
6. What methods do you use to raise brand awareness?
The packaging and logo would be of high quality so the consumers recognize me as a luxury brand.
t is correct, the questions are fine, this topic is very important for those who want to put a business, marketing within the industry is a tool fundamental, it helps us to make our business known in the market. Nice ;)
ReplyDeleteWe agree on the responses to the activity. As for the product you would offer, I think you have a good product and a good market. Society is becoming more and more interested in consuming products that are less harmful to their own health and that of the planet. It is a good idea
ReplyDeleteYour answers are very good, as a product I think that a shampoo is an excellent product option, there are many on the market but some instead of benefit, damage your hair. So there you have another idea to differentiate your product.
ReplyDeleteAnother large company that would be very strong competition would be Pantene, but it is true, if you offer a completely natural product, you have an advantage over them.
ReplyDelete