ASSIGNMENT 1

NAME: EKATERYNA CALDERON HERNANDEZ

NUA: 391880

1. THE COMMUNICATION PROCESS

 Exercise–1

1. How do you define communication?

Communication is a process of exchanging ideas and content from sender to receiver and vice versa.

2. What is the role of communication in management of business?

Effective Communication is significant for managers in the organizations so as to perform the basic functions of management, i.e., Planning, Organizing, Leading and Controlling.

Communication helps managers to perform their jobs and responsibilities. Communication serves as a foundation for planning. All the essential information must be communicated to the managers who in-turn must communicate the plans so as to implement them. Organizing also requires effective communication with others about their job task. Similarly leaders as managers must communicate effectively with their subordinates so as to achieve the team goals. Controlling is not possible without written and oral communication.

3. What are the different purposes of communication? Briefly explain any five of them.

Communication serves five major purposes: 

• to inform: Informative messages attempt to present an objective—that is, truthful and unbiased—view of the topics being considered. 
• to express feelings: Expressions of positive and negative feelings about places, objects, events, policies, and ideas are called opinions. Expressions of feelings about oneself are known as self-disclosures.
• to imagine: Imaginative communication may be defined as the process through which invented situations are created and, in most cases, shared. Whenever people invent jokes or stories, speculate, daydream, or make believe, they are engaged in imaginative communication. 
• to influence: Persuasive communication may be defined as the process through which people attempt to influence the beliefs or actions of others. 
• and to meet social expectations: People still have strong expectations about how others should act in a wide range of social situations.Ritualistic communication is important because people who violate the rules and customs of social interaction may have difficulty relating well to others

4. Discuss the different situations when the communication exists.

• Conversations.
• Feedbacks
• Meetings.
• Public speeches. 
• Negotiations
• Resolving conflicts
• Job interviews. 

5. “Communication is an exchange of facts, ideas, opinions and emotions by two or more

persons.” Explain the statement and discuss the role of feedback in communication.

Feedback is essential in communication so as to know whether the recipient has understood the message in the same terms as intended by the sender and whether he agrees to that message or not.

Sometimes a feedback could be a non-verbal smiles, sighs etc. Sometimes it is oral, as when you react to a colleague’s ideas with questions or comments. Feedback can also be written like - replying to an e-mail, etc.

6. “Communication is the two way process.” Explain.

Communication is a two-way street, and effective listening can make or break a conversation or relationship. Listening involves much more than just hearing the words your conversation partner is saying. 

It needs a sender (speaker) and a receiver (listener) and both of these people have responsibilities.

Effective communication means the receiver has understood the message conveyed by the sender – otherwise there is no point in communicating at all. Whether or not the desired outcome is achieved is a reflection of how effectively the information was passed on.

7. Discuss the elements of communication process.

(1) Sender:

The person who intends to convey the message with the intention of passing information and ideas to others is known as sender or communicator.

(2) Ideas:

This is the subject matter of the communication. This may be an opinion, attitude, feelings, views, orders, or suggestions.

(3) Encoding:

Since the subject matter of communication is theoretical and intangible, its further passing requires use of certain symbols such as words, actions or pictures etc. Conversion of subject matter into these symbols is the process of encoding.

(4) Communication Channel:

The person who is interested in communicating has to choose the channel for sending the required information, ideas etc. This information is transmitted to the receiver through certain channels which may be either formal or informal.

(5) Receiver:

Receiver is the person who receives the message or for whom the message is meant for. It is the receiver who tries to understand the message in the best possible manner in achieving the desired objectives.

(6) Decoding:

The person who receives the message or symbol from the communicator tries to convert the same in such a way so that he may extract its meaning to his complete understanding.

(7) Feedback:

Feedback is the process of ensuring that the receiver has received the message and understood in the same sense as sender meant it.

8. Give three examples of brain drain in communication process.

• language barrier
• lack of feedback
• disinformation